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The term Targeted digital marketing has been been trending recently. I personally believe is all because of awareness of digital marketing practices that has led to people trying to understand the effect of targeted marketing.

It is actually the way forward when it comes to marketing and most especially digital marketing.

Marketing, in general, is more effective when it is strategically targeted to the right audience. This helps explains the concept of the 4 ps of marketing: product, price, and promotion.

Marketing is effective when you understand what product your customers might need, at what cost, location and how to promote your product or service.

So, let’s define this before moving on to elaborate more.